The most used social network is Facebook, however, the local platform Tuenti has the highest number of users. Moreover, Twitter is also extremely popular in Spain. The platform is using the English language in order to encourage networking on a global level. There are 8 million registered users of YouTube in Spain.
According to the annual study of social media 2019 by IAB Spain, this country has currently more than 25 million social media users, 85.5% of the population between the ages of 16-65.
Facebook and YouTube continue to dominate the world’s most-used social platform list. However, 2021 has seen Instagram overtake both WeChat and Facebook Messenger, making it the fourth most used social media platform in the world.
Facebook (54% of users) and WhatsApp (52%) are the most popular social networks in Latin America, while YouTube is accessed by 30% of users. Meanwhile, some 14% are Instagram users and 13% visit Twitter.
Do people in Spain use Instagram?
Instagram is increasing its popularity in Spain. In 2020, this platform reached 20 million accounts in the country, more than double the amount reported in 2015.
Social media can be used for numerous purposes, such as watching videos, listening to music or getting inspiration from well-known influencers, but just like in the old days, users lean more towards communication, which ranked as the most frequent activity on social platforms in Spain as of 2019.
In July 2021, TikTok was the leading mobile social media app in the Google Play Store in Spain, with over 245 thousand downloads that month. Instagram and Twitter followed in popularity. At least among Android users, the visual-based social media networks dominated this ranking.
Most popular social media by online marketplaces purchasers in Spain 2021. Among online marketplaces consumers in Spain, Facebook was the most popular online social network site in 2021, with 63 percent of users. Instagram, owned by Facebook group, followed behind with more than 51 percent of online marketplace users.
Better content display: Instagram allows you to build your brand image through pictures and videos far more effectively than Facebook or Twitter or any other social media website. … Instagram users are active and they spend a lot of time: Now this is where Instagram outshines any other social media network.
Facebook remains the world’s most widely used social media platform, but there are now seven social media platforms that claim more than one billion monthly active users each. Four of these seven platforms are owned by Facebook. QQ (腾讯QQ) has 591 million monthly active users.
What is the most popular media platform?
Top Social Platforms by Monthly Active Users
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Facebook, YouTube and Instagram are the most popular channels in Spain. Mobile leads the way, but Facebook and YouTube are normally more used on desktop. About 72% of users follow brands on Social Media. … Social media advertising does not bother people.
How many people use Instagram in Latin America?
Mexico had around 36.06 million Instagram users, while Argentina, Colombia, and Chile had 21.9 million, 17.16 million, and 10.59 million users, respectively.
Countries with the most Instagram users in Latin America as of June 2021 (in millions)
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Is Twitter popular in Latin America?
With over 75 million users, Twitter is among the most popular social media platforms in Latin America, and growing.